European alternatives to Google Analytics
Google Analytics is a free and widely used web analytics platform. It integrates well in with other Google marketing products like Google Ads. Google Analytics can also be used to track users of iOS and Android applications.
This pages lists alternatives from companies based in a member state of the European Union (EU) or the European Free Trade Association (EFTA).
Piwik PRO is a web analytics service from Poland, with analytics, a tag manager and a consent manager. The consent manager is a customizable cookie banner, that asks user for consent.
Visitor Analytics is a web analytics service from Germany. It is cookie-free and supports accurate tracking with heatmaps and also recording mouse movements/scrolling of individual customers. Visitor Analytics also offers rather unusual features like polls and surveys with which feedback can be gathered from customers.
Simple Analytics is a Dutch web analytics service that focuses on privacy. An interesting feature of Simple Analytics is that it is possible to see which tweet from Twitter was responsible for which amount of traffic.
Pirsch is a web analytics service from Germany, with a focus on privacy. It is lightweight (less than 1KB) and open source. They also offer a Google Search Console integration. Pirsch offers a live demo, which shows there own website traffic.
Hotjar is an visual way to discover, consolidate, and communicate user needs. It provides features like heatmaps, recordings and surveys.
Jentis is an Austrian web analytics service, that offers a tag manager and supports consentless and cookieless tracking.
etracker is a German web analytics platform that supports consent free and cookie less tracking.
Swetrix is a open source web analytics service from the Ukraine. They have a focus on privacy and the tracking works cookieless.
Mouseflow is a web analytics service from Denmark. They offer features like heatmaps, session replay and a feedback system.
nilly is a web analytics service from Switzerland.
Dreamdata is a web analytics service from Denmark with a focus on combining revenue related data from different sources like CRM systems, ad services ect..
statcounter offers standard web analytics, but also more advances tracking features like session replay.
Smartlook records users on websites and in mobile apps. It provides features like Recordings, Heatmaps, Events, Funnels and more.
Insights is an Austrian web analytics service. It is cookieless and has a focus on privacy.
Friendly Analytics is a web analytics service from Switzerland that offers more advanced features like a tag manger in addition to the normal tracking options.
Friendly Analytics is based on Matomo, a widely used and powerful open-source web analytics software. It is also possible to track users without cookies, which has the advantage that no cookie banner is necessary. Friendly Analytics also advertises its free support via email, videos and audio calls. Those who currently use Google Analytics will also be happy about the import feature.
Stormly is a Dutch web analytics service with very advanced data insights.
SEAL Metrics is a web analytics service from Spain. The service is cookieless and focuses on being legally compliant. They offer plugins for WordPress, Magento, Prestashop and Woo.
Track and optimize the traffic of your website. Features include A/B-Testing and Real Time Analytics.
Self-hosted & Open Source
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