Plausible is cookie-less and lightweight web analytics service. Because it does not use cookies their is no need to show cookie banner for this service. The software is open-source so it possible to self-host, but they also offer a hosted service.

Simple Analytics is a Dutch web analytics service that focuses on privacy. An interesting feature of Simple Analytics is that it is possible to see which tweet from Twitter was responsible for which amount of traffic.

Stape is a tag management system from Estonia. Stape hosts fully managed server-side Google Tag Manager containers. The sGTM containers are connected to server-side containers in your GTM account and can be configured there. The containers provided by Stape can be hosted in Europe and can remove personally identifiable information (PII) before sending data to other services. Stape provides all kinds of templates that make the configuration for popular services like Google Analytics or Facebook Pixel easier.

Friendly Analytics is a web analytics service from Switzerland that offers more advanced features like a tag manger in addition to the normal tracking options.

Friendly Analytics is based on Matomo, a widely used and powerful open-source web analytics software. It is also possible to track users without cookies, which has the advantage that no cookie banner is necessary. Friendly Analytics also advertises its free support via email, videos and audio calls. Those who currently use Google Analytics will also be happy about the import feature.

Hotjar is a visual way to discover, consolidate, and communicate user needs. It provides features like heatmaps, recordings and surveys.

Visitor Analytics is a web analytics service from Germany. It is cookie-free and supports accurate tracking with heatmaps and also recording mouse movements/scrolling of individual customers. Visitor Analytics also offers rather unusual features like polls and surveys with which feedback can be gathered from customers.