European alternatives to HubSpot Marketing Hub

Friendly Automate is an email marketing and automation service from Switzerland. It lets you send emails based on automation workflows and create email templates in a powerful and easy-to-use editor. The service is based on the feature-rich open-source software Mautic, which the company supports and is also listed as a partner.

Carts Guru is a marketing automation software from Spain. They offer tools to create automated workflows using conditions to engage your customers via E-Mail, SMS and Facebook Messenger.

Webmecanik Automation is a marketing automation software from France.

Brevo is an email service from France with an SMTP relay and API for transactional email delivery, but also with a focus on newsletter emails which can be designed and sent directly from the application. Brevo is generally well rated and also offers SMS sending.

Encharge is a marketing automation software from Bulgaria. The tool is easy to use and has a modern user interface. Workflows can be easily created in the interface and there are also templates that include not only predefined workflows for common use cases, but also email templates.

Data and events can be created via API or using their JavaScript client. Integrations for CRMs like HubSpot and Salesforce are offered.

Aivie is a marketing automation tool from Switzerland. It is based on the open-source project Mautic and offers a built-in form builder in addition to the features of Mautic.

User.com is a marketing automation software from Poland. Besides marketing automation, User.com also offers other services like CRM, live chat and appointment sheduling. User.com offers a modern UI and a simple editor for workflow editing.