Google Tag Manager (GTM) is a tag manager system from the US-American tech company Google. The product can be used to embed tags on a website. A tag can basically be any JavaScript code. GTM is often used to embed tags from other Google products, such as Google Analytics or Google Ads.
This pages lists European Google Tag Manager alternatives from companies based in a member state of the European Union (EU) or the European Free Trade Association (EFTA).
"Matomo by Stackhero" is a managed Matomo service from France provided by Stackhero.
Matomo is a powerful open source web analytics platform.
Stackhero runs each Matomo service on a private instance (VM) with a fully dedicated IPv4 for high performances and security. Websites, members, segments, goals and data retention time are unlimited on Stackhero.
Friendly Analytics is a web analytics service from Switzerland that offers more advanced features like a tag manger in addition to the normal tracking options.
Friendly Analytics is based on Matomo, a widely used and powerful open-source web analytics software. It is also possible to track users without cookies, which has the advantage that no cookie banner is necessary. Friendly Analytics also advertises its free support via email, videos and audio calls. Those who currently use Google Analytics will also be happy about the import feature.
Piwik PRO is a web analytics service from Poland, with analytics, a tag manager and a consent manager. The consent manager is a customizable cookie banner, that asks user for consent.
JENTIS is a tag manager system from Austria, that provides server-side tag manager with a focus on privacy.
TagCommander is a tag manager system from the French company Commanders Act.
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